Designed for seamless integration across digital and non-digital channels, the new logo showcases a streamlined, metallic look that reflects the company’s technology focus while underscoring core values of boldness, innovation and security. Custom inlays inside the company name within the logo create the image of layered metal and evoke the hardware and technology elements so common within the industry. The new color palette of silvers and grays exudes a timeless, yet dependable quality. Paired with the company’s tagline of “Your Vision. Our Network,” the new visual brand identity positions Vision Net for the new year.
For Vision Net CEO Corey Jensen, it’s good timing for a rebrand, as the firm celebrated its 25th anniversary in 2020.
“As we looked to the future and our next 25 years of operation, it made sense to reimagine our corporate identity to better reflect who and what we are today,” he said. “Technology is seemingly forever evolving, with many large-scale changes including autonomous vehicles and the ubiquitous rollout of 5G networks across the country expected in the near-future. The new brand captures Vision Net’s long history of innovation along with its ongoing commitment to meet the changing needs of our customers head-on.”
Vision Net Marketing Manager Thaisa Souza, who oversaw the rebranding effort, noted that this state of “constant change” was centered in the brand’s new design.
“It was critical that our new identity feel timeless, not trendy,” she said. “Imagery is a powerful tool for storytelling and we’re thrilled to have a new brand that visually describes who we are as a company.” She added that the new logo offers subtle nods to company and industry. “The color gray, for example, implies security, integrity and trust, ideals that speak to the very core of Vision Net,” she says, “while silver feels high-tech, and sleek, underscoring those attributes that have led Vision Net to become Montana’s leading technology solutions provider.”
Likewise, the new typography is bold, reflecting core values that emphasize the company and its team of professionals as forward-thinking, knowledgeable, and experts within the industry. “Vision Net has been synonymous with video conferencing in Montana for so long,” Souza said, “but we want to make sure that our business clients know they can come to us for much more than that. Over the next few weeks, they will begin to see changes and updates to our current channels, systems and resources reflecting the new brand look. There will, of course, be no change in the way in which we engage with them to deliver support and cutting-edge solutions.”
Vision Net provides a range of telecommunications solutions including broadband network wholesale, internet services, design and management of customized wide area network (WAN) solutions including SD-WAN, endpoint and network security products. Its connectivity expertise can be found across industries including healthcare, education, banking and finance, engineering, and government. The company prides itself on its ability to deliver competent and professional solutions to all businesses, no matter the industry or size.
About Vision Net
For over 25 years, Vision Net has provided a full suite of business-to-business telecommunications solutions for financial services, healthcare, government, professional, and educational clients, allowing them to innovate and expand in Montana and beyond. With offices in Great Falls, Billings, Missoula, and Helena, Vision Net gives clients the peace of mind to concentrate on their business by providing a secure, agile and adaptable network built for their needs and budget. Vision Net is proud to be Montana’s largest independent network, and proud to call Montana home.